Featured Projects

These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.

Team Leadership · Agentic AI

Building SAP's Agentic Future

I led the team through SAP's shift to agentic AI, building Joule Studio while managing people, not just deliverables, through constant speed and uncertainty.

Case study password protected
Strategic Portfolio

From Fragmented to Strategic. Leading AWS's Product Portfolio

I led the teams behind AWS's portfolio management suite, aligning strategy across provisioning, compliance, security, and monitoring. The result: 4X growth.

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AI Governance · Security

Building Enterprise Trust at Miro

Building the enterprise foundation beneath Miro: security architecture, AI governance, and the design organization to deliver both at scale.

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0-to-1 · Founder

From Zero to Global: Founding Ikemu

I founded Ikemu, a platform turning advertising into playable games, launched across Japan, New Zealand, and Australia — building the team and product from zero.

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Writer

Making Sense of the Mess

The book I'm writing on problem framing: why the first answer is usually just the loudest symptom, and how to find the frame that actually matters.