Design Insights & Ideas
Notes on enterprise design, AI trust, and leading teams through complexity — drawn from what I've actually shipped at AWS, Miro, and beyond.
Secure and Compliant AI Inspired by the EU AI Act
We keep talking about AI adoption like it's a light switch. But anyone who has actually shipped an AI feature inside a real company knows the truth: it's not a switch. It's strategy, security, compliance, change management, a whole system of invisible essential work.
Building the Team That Could Build Enterprise Miro
When I joined Miro in 2022, the company was coming out of a period of extraordinary growth. My job was not simply to hire more designers.
The Customer We Underestimated Was Blocking Our Growth
The investment question at Miro was straightforward: why spend more on the admin experience when the canvas was where people did their work?
What €300 Million in Contracts Can—and Cannot—Tell You About Design's Impact
At Miro, Enterprise Guard and the broader compliance, content-security, and AI-security capabilities we worked on helped meet purchasing requirements for enterprise deals representing more than €300 million in signed contract value.
The Work Between Products Needs an Owner
At AWS, I led the experience across seven product areas that customers needed to use together. Each service had its own team, roadmap, and technical model.
Building a Company in Japan Changed How I Lead
When we considered expanding iKEMU from New Zealand into Japan, I saw an opportunity to grow beyond a small market. The harder question was whether we could build a business there.